Many home improvement companies have been slow come up with any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers doors and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing as being a prime example.
Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice to say that when faced by using a choice of a new family saloon or a new Rolls Royce for on the same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups when compared to was delighted to answer the call for a real estate improvement company in Devon that has for several years been retailing UPVC doors and windows. They were interested in selling composite doors given that the demand for them amongst local residents was growing quickly.
The principal reason for this was the fact that the pros in the renovating industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the cost of switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of rivalry were offering. Getting in the fast growing composite doors market seemed a good move but you won’t of outfitting a showroom was too high. So the first thing we did were get onto Google, find out who the players were in composite door manufacturing and supply and then put both of them to the evaluate.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There gave the impression to be little difference between the door manufacturers here as nearly every one of those approached had many years experience in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to note that with the introduction of British Standards into the composite manufacturing industry, the manufacturing processes were extremely similar.
Where some companies fell down though was when we asked them the money they were going to achieve to help us to sell items. The lack of promoting support, knowledge and training was truly shameful, indicative of your slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long-run investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shimmer. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would be to see which door manufacturers would allow us to to stock a showroom with sample products, provide point of sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that end up being cost several thousand pounds to outfit a new showroom and get initial customers, when had been going to be ordering from gonna do it . suppliers for years, so why if and when they not share as start-up cost?
There were six companies that were willing to help, either by proving a ‘credit’ within the cost of product samples or through proving samples involving charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many to become the market leader in the near future had obviously done their homework and provide cutting-edge technology such with regard to own-brand website which retailers can use for in-home demonstrations also as a marketing tool. This website has a design feature that allows potential purchasers to simply select the style, colour and furnishings for their ideal door and the web site shows the finished design and price instantly, even including world wide web ordering facility.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA